EVERY DAY it gets easier to track the lives of our favorite celebrities. We know what’s on their grocery list and what they wear when they walk their dog. But to think we know them would be a mistake.
Celebrities are the vanguard of popular culture, and as the Internet extends its reach into every corner of all our lives, it has, paradoxically, become more difficult to understand just who these very public artists are. MYMAG helps us figure it out.
Every celebrity we’ve worked with — Steve Aoki, Brett Ratner, Olivia Munn, Deepak Chopra and now Diddy — has jumped at the opportunity to share documents, photographs and meaningful personal artifacts with their fans. Whether it’s an obscure Bloomingdale’s lingerie catalogue shot by Guy Bourdin (chosen by Ratner for inclusion in his MYMAG) or never-seen photos from Chopra’s private albums, each of these prolific artists has poured passion and energy into the careful curation of a timeless magazine.
MYMAG, of course, is not just a magazine. All the tastemakers we work with use their signature issue as a means to connect directly with their biggest fans. During the launch party for his MYMAG, for example, Chopra read the lyrics to a song he and Michael Jackson had co-written but never produced — a galvanizing moment for everyone in attendance.
It’s not hard to understand why celebrities have shown such an affinity for Twitter: Information these days moves at lightning speed, and Twitter offers tastemakers unprecedented control over their public image, 140 characters at a time. We recognize celebs’ desire for such control — and, through MYMAG, we help them take it to the next level.
We’re excited to have become a trusted platform for these luminaries. In the pages that follow, Diddy, Dawn and Kalenna — like every MYMAG tastemaker before them — have created something truly personal and insightful.