To help explain the MYMAG idea, all three of our founders have been giving interviews over the past few months to discuss the genesis of the concept. Now, though, comes the most in-depth MYMAG interview yet, conducted by MrMagazine.com’s Samir Husni with MYMAG founder Magnus Greaves.
Magnus — formerly the founder of magazine publisher Doubledown Media not only gives a penetrating glimpse into MYMAG itself; he also expounds with insight about the publishing industry as a whole and how it has developed (or, rather, backtracked) in recent years. MYMAG represents a new publishing concept, and not everyone, I think, understands exactly where we’re headed. Here, Magnus lays it all out, explaining concisely what MYMAG is about. The interview, in fact, makes me think Magnus would be a great choice to do a MYMAG himself although I’m not sure if he has a big enough fan club (yet!).
“I think we all have people we look up to, whether it’s an actor or a scientist or an academic,” Magnus tells Husni. “And we hope that a magazine that we like will do an article about them, and we hope that the writer they chose is going to have a good day and dig up the information that we want. MYMAG flips that around and takes all the death work out of it — we just hand it over to that particular individual. Collaborating with Brett Ratner was phenomenal. He knew every article of every magazine that he wanted and where he wanted it placed. He knew the message that he wanted to get across and the personal stuff he wanted to contribute. So the end product allows one of his fans to really get a great glimpse of what makes him tick.”
Read the interview online here
Tags: magnus greaves, MYMAG, TheCASHFLOW
Love, love, love the MYMAG concept!!!