Posts Tagged ‘DIMMAK’



Aoki laid bare…

Wednesday, January 20th, 2010

Check out Steve Aoki’s interview with MYMAG. So not too long ago, MYMAG went to the Barracuda store in Los Angeles for a DIMMAK launch (regular readers know I’m a fan) and pinned Steve down to take us behind the inspirations for his MYMAG, AOKI.

He explains his love of NYLON and Monster Children (unquestionably one of Australia’s coolest magazines, and a favorite of mine). He talks about BPM being the first magazine to put him on its cover — and, like all men, lets us in on his love for Gisele (you’ll get to see quite a lot of her in the V magazine section of AOKI!) He also pays tribute to his friend and mentor DJ AM, who passed away last year and to whom AOKI is dedicated.

The highlight is Steve’s insight into his personal section of AOKI — it’s filled with backstage/onstage/jumping offstage photos, all of which were taken by The Cobrasnake, whose star has risen alongside Steve’s; their careers have progressed in tandem over the years. Steve explains how they got started (dragging records through the streets of Tokyo!) and why his photos are so important to him. (more…)

DIMMAK COLLECTION

Thursday, October 15th, 2009

Dim Mak Beet Roots
Brands all too often think it would be a great idea to create a mass of merchandising. Useless merchandising. They plaster their images on T-shirts, mugs, keychains, anything that can be sold and packaged. Surely if you like Fanta you’d want an image of their can on a hoodie? So often this can go disastrously wrong. But then you get a brand like DIMMAK. (more…)