COMPANY

Beginning in 2007, we pondered the best way for the long-established print-magazine format to find its rightful place in a fast-changing world of personalized media. We also considered how magazine brands and other publishers might be a part of that evolution. And, as always, we wondered what interesting people were thinking, and where today's most creative, influential minds were headed.

The result is MYMAG.

MYMAG is a personalized magazine with content generated and assembled by a prominent person — a celebrity, artist, musician, actor, athlete, politician or business leader — for distribution to his or her fans. Each issue has five sections, or "Modules." One module contains first-person content created by the tastemaker; the other four come from outside sources — magazines, books, Web sites and more — selected by the tastemaker. The finished magazine, which provides unique insight into the mind of one popular, noteworthy individual, is distributed through MYMAG.com, the individual's personal Web site and the channels of our brand partners.

Tastemakers and Personal Media

Recent trends in media and entertainment have drastically changed the way artists and other thought leaders engage with their audience. These days, through clever use of technology and online distribution platforms, these tastemakers are more able than ever to engage directly with their most ardent fans.

This new direct relationship has led to much more efficient and intimate interaction between tastemakers and those who follow them. Artists now own their media. They own their message. As a result, they can also now own a direct relationship with their favorite content and brands — those they choose to endorse through the platforms they control.

With MYMAG, artists can create their own print magazine to help them further leverage such valuable relationships.

Management

MYMAG LLC is managed by a team of successful entrepreneurs from the media and creative industries. Our blend of experience has helped make MYMAG a revolutionary idea in consumer-magazine publishing. The company has also attracted a group of high-level strategic partners that fulfill each major area of the company's core business functions.

Magnus Greaves — Chief Executive Officer

Magnus Greaves is a finance and media entrepreneur with a track record of conceiving, launching, building and selling innovative companies. In 1998, he cofounded the trading firm MacFutures, which grew to more than 500 traders before being sold five years later. He subsequently founded Doubledown Media, an award-winning New York-based magazine company that published five titles internationally in the niche sector of men's business/luxury.

Phil Rugile — Chief Operations Officer

Phil Rugile has more than 20 years' experience in the publishing, technology and media markets and is an expert in the areas of digital content distribution and content monetization. Prior to MYMAG, he was the senior vice president/COO of Reuters Personal Finance, CIO of the Baltimore Sun, director of technology for Newsday and product marketing director at Cascade Systems.

Warren Noronha — Creative Director

Having started his career in fashion design as an assistant to Milan-based designer Antonio Berardi, Warren  Noronha later became the design director of the Exte and Pucci clothing brands. He then started his own clothing line, which debuted at Fashion Week in London in 2000, and was a three-time winner of the British Fashion Council's New Generation Award. He most recently worked as creative director at Milla.

Where Are We Headed?

The idea is simple: to grow. We want to explore the minds of as many interesting people as possible across an ever-expanding range of interests and professional disciplines. We intend to grow by establishing productive links to the worlds of social networks and Web-based interactivity. Doing so — and using popular tastemakers to produce captivating magazines with global reach yet local appeal — will help promote our expansion internationally.